The Influence of Social Media on Online Gambling Trends


The rapid rise of social media platforms like Facebook, Twitter, and Instagram has profoundly shaped various aspects of modern digital culture. This includes the world of online gambling, which has evolved significantly alongside social media growth. Once considered a niche pastime, online gambling has become a hugely popular mainstream activity over the last decade. Behind this growth has been the role of social platforms in exposing new demographics to online betting, driving industry innovations, and popularizing new trends that captivate players.

This article will analyze key statistics demonstrating social media’s influence on online gambling trends. It will also dive into some of the major behavioral shifts among King Billy players attributable to the social web.

Key Online Gambling Statistics and Growth in the Social Age

Online gambling has expanded at an astonishing rate since the advent of social media. To illustrate, consider the following statistics:

  • The online gambling gross win hit $66.7 billion globally in 2020, over triple the figure of $21.3 billion in 2009 when social platforms began taking off.
  • In 2020 alone, the online gambling gross win grew by 11.6% year-over-year amidst extensive lockdowns and restricted land-based gambling access.
  • Mobile betting represented 57% of total online wagers in 2020, up from just 18% in 2014 when platforms optimized sites for smartphones.
  • Lotteries and sports betting represent the top two online betting verticals, holding respective market shares of 24% and 40% in 2020.

The numbers speak for themselves – as social media has proliferated, interest and participation in online gambling have skyrocketed. Younger generations especially have taken to internet betting in the age of social information and connectivity. Players aged 25-34 represented the largest customer group in 2020 at over 26% of the market. Social platforms have been key for operators accessing this demographic.

YearGlobal Online Gambling Gross Win (USD Billions)Year-Over-Year IncreaseMobile Share of BetsSocial Media Users (Billions)
200921.3Minimal dataUnder 0.5

Table data sources: Statista, DataReportal

From driving market expansion to popularizing mobile optimization and targeting internet-native generations, social technologies have underpinned online gambling’s newfound profitability and popularity.

Social Impacts on Player Attitudes and Behaviors

Beyond hard revenue and traffic data, social platforms have also influenced how players perceive gambling and interact with betting sites. Previously seen as taboo, gambling is now considered exciting “social entertainment” by more internet users. Players openly discuss wagers, winnings, losses, and betting strategies across social media. Some impacts include:

  • Normalizing attitudes – Platforms like Twitter and Reddit enabling gambling talk have reduced stigmas.
  • Sparking fleeting trends – Viral social media themes lead to correlated betting options on sites.
  • Fostering communities – Facebook groups unite betting enthusiasts and novices.
  • Driving competition – Players share wins on Instagram and TikTok to compete for status.
  • Promoting influencers – Social celebs attract followers to new gambling content.

These behavioral shifts nurtured by social technologies demonstrate that online betting has genuinely become a “social activity” for modern users.

Key Factors Underpinning Social Media’s Expanding Influence

Several defining social media attributes underlie its impact on online trustly casino:


With billions of users spending hours across platforms daily, social media’s sheer ubiquity guarantees ongoing gambling exposure.


These vast, diversified audiences represent huge player pools for operators to tap.


Trending topics and viral visual content spread rapidly via social sharing in real-time. Gambling providers leverage this immediacy through timely betting market creation and targeted ads matching trends.


Detailed user data empowers platforms to offer personalized social feeds aligned with people’s interests. Those receptive to gambling see more related content, fueling participation.

Optimized Accessibility

Modern social platforms and gambling sites all optimize for mobile users through features like dedicated apps, notifications, and seamless load times. This accessibility accommodates modern “on-the-go” betting.


The power of these characteristics will likely see social media shape online gambling innovation and growth for years to come.


In just over a decade, social platforms have left an indelible mark on a formerly niche online gambling industry. Driven by social’s vast reach and digital advantages, operators now provide betting opportunities to millions in regulated markets globally.

With internet users only set to spend more time across social platforms daily, their innovation and influence over online gambling appear far from over. If the last decade serves as any indicator, the social trends of today will drive the next generation of betting behaviors tomorrow.